Wednesday, June 15, 2011

Project Paper Cup: Paper Hot Cup Maracas

Welcome to another edition Project Paper Cup! In this issue, we are going to focus on kid-friendly art projects using paper hot cups.

Music is a powerful tool that is not just for enjoyment. For children, music can aid learning and help in their mental and emotional development. That is why it is good (and highly recommended!) to expose our young ones to music. Aside from teaching them how to play musical instruments, another great way to do this is by helping them make their own musical instruments! In this issue, we are going to teach you how to make paper hot cup maracas using used (but of course clean) paper hot cups. Not only is this eco-friendly, this project also helps kids learn the value of resourcefulness and improve their creativity.

Aside from recycled paper hot cups (you need at least two), you will also need packing tape, art supplies and something to shake around inside. You can either use pasta or rice or you can also ask your kids to go around the house (as part of the project) and look for knick-knacks that they can put inside. Having several options for the content of your maracas is also a good way for a little scientific experiment. Ask your children to pinpoint the different sounds created by each item and have them come up with different sounds by combining the objects that you have.

Making the actual maracas is simple. Fill one paper hot cup with up to ¾ full of your chosen object and place another one on top. Tape them together and voila! You’ve got yourself instant paper hot cup maracas. Use your art supplies to decorate the exterior of the paper hot cup. You can add glitters, stickers or even draw your kid’s favorite cartoon character. The creative possibilities are endless!

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Wednesday, June 1, 2011

Paper Hot Cups As Marketing Tools

In this day and age, being an entrepreneur means being resourceful when it comes to marketing and advertising your brand. Of course, there still is the traditional marketing media but the cost is high and the competition is stiff. If you are a small to medium entrepreneur with a small to medium marketing budget, here is an idea for you—use paper hot cups as a marketing tool. Paper hot cups are relatively low cost marketing items, especially if you purchase in bulk. The composition of paper cups also makes it ideal for logo printing. Customizing paper cups is already a well-established technology and many paper hot cups manufacturers also offer customizing services. Additionally, paper hot cups are available in a variety of sizes and designs, so you can choose which cup matches your brand or business requirement. Because paper hot cups are used widely and not only in the food services industry, it has great potential for reaching out to a wider market. With a customized paper hot cup, your brand can penetrate all market levels. After all, drinking from a paper hot cup is a universal act which transcends socio-economic ranks. Whether in the office or for home use during parties or picnics, paper hot cups are essential convenience supplies.

Customized paper hot cups may also be used as giveaways. Customers always appreciate freebies but they appreciate it even more when they are given functional freebies. Aside from marketing and advertising, paper hot cups may also be used as tools for promotion. For example, use specially printed paper hot cups as requisite items to claim a special prize or to receive a free item.

If you are concerned about the “eco-friendliness” of using a paper hot cup as a marketing tool, you can also use this as a business opportunity to encourage your customers to recycle. For example, come up with a promotion wherein customers can return your used customized paper hot cups and they will be rewarded accordingly for doing so. Aside from being corporately responsible, you are also building a positive image for your brand.