Tuesday, November 29, 2011

The Difference Between Branding And Marketing

Are you branding or marketing?

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Monday, November 28, 2011

Restaurant Files: Branding And Marketing

Are you branding your food business? Or are you marketing it?

Some business owners think that restaurant branding and restaurant marketing are practically the same. While it is true that they have their similarities, the truth is, branding your food business and marketing it are two entirely different aspects of managing your business.

Marketing is when you identify your target markets, enforce campaigns to attract new customers and repeat business and sustain momentum with promos and new items on the menu. What about branding? Branding is a longer-term effort to create a niche in the industry. It is a long and subtle process achieved through many ways, one of which is marketing. Remember, not all names or companies become brands. A brand is one that “transcends generations.”

How do you create or identify a brand?

1. Awareness. It’s that sense of familiarity. It does not have to be a cult following that could eventually wane. People see a logo printed on customized beverage napkins or a color or hear a mention of your specialty and they remember your brand. That’s awareness. How does a restaurant achieve this? Presentation. Your food may not be new or innovative but if you present it in a manner that is easy to remember and easy to connect with, it will stick around in people’s memories for a long time.

2. Loyalty. Customer service programs that make people feel like they are part of a family or a community develops loyalty. A brand should be looked on as something that makes people feel comfortable.

3. Perceived quality. Of course, if you want your food business to stick around, you have to have food that’s worth coming back to again and again.

4. Strong and positive associations. When your brand is seen or mentioned, people should have fond memories related to it. It should be a memory that is unique to the kind of food that you offer.

5. Patents and trademarks. Over time, especially when your business is growing, you will find a need to protect your public identity through patents and trademarks. Before you come to this point, you can fortify your brand’s image through novel and simple forms of marketing such as customized beverage napkins, custom cups and custom food containers, among others.

Longevity in the business is not achieved overnight. You can be a hit today but without foresight through branding, your success is likely to be short lived.

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Saturday, November 26, 2011

New And Easy Paper Napkin Folding Techniques

If you have used up all the paper napkin folding techniques we’ve shared with you, worry not. We’re back with more!

Thanksgiving is just around the corner and we’ve got the perfect techniques to add a little art to your dinner table. If you cannot afford to have customized beverage napkins printed out, these simple techniques are the perfect alternative.

1. The Ruffle Fold. Don’t be limited to white napkins (although white is easiest to find and pair with) in your choice of dinner or beverage napkins. Place the napkin in a diamond shape. Make sure that the open corner paints are facing up. Fold the first layer of the top point down so that it meets at the bottom point. Now, take the same top layers and pleat it four times. Pick up the second layer of the top point and do the same. Pleat it four times. For the final step, rotate the napkin in a 90 degrees angle. Fold the bottom half back and away from you.

2. The Shell Fold. We start again with a diamond shape, this time with the open corners facing down. Beginning at the bottom, pick up the first layer of the dinner or beverage napkin and bring it up to meet the top point. Now, bring the second layer of the bottom to about one and a half inch from the top point. Repeat the procedure with the remaining layers. Make sure that they are equally spaced. Flip the napkin over. The point should be facing down. For the final step, fold the top right and left corners down so that they meet in the middle.

Have any paper napkin folding techniques of your own? Share it with us!

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Thursday, November 24, 2011

Witty Napkin Messages

Customized beverage napkins are great table accessories for weddings. It's fun, it's affordable and it's cute!

Not sure what to put on your napkins? Here's an idea, courtesy of Every Last Detail.

Via Style Unveiled

Wednesday, November 23, 2011

100 Reasons To Shop At CupDepot

Visit CupDepot.com for more information.

Thursday, November 10, 2011

More Paper Napkin Folding Techniques

Last week we shared with you ideas on folding paper napkins for a wedding reception. Today, we’re adding a couple more neat tricks you can do to make that plain, old paper napkin extra special. You can also use used customized beverage napkins so learning these techniques is a good way to reuse items headed for the trash.

1. The Simple Pleated Fold. This technique is as simple as its name. First, pick out two paper napkins in coordinating or contrasting colors. The choice depends on the look you want. Uniform colors look more refined while contrasting colors give off a more playful vibe. Unfold both napkins completely and place one on top of the other so that all sides are evenly lined up albeit one is very slightly higher than the other. Now starting at one end, fold the napkins together an inch at a time, in the same way you would fold a fan. Make sure to crease each fold as you go. Fold it in half to create a fan shape. Secure the base with a ribbon or raffia or just go right ahead and pop it in a glass or place it on top of a plate.

2. The Classic Tuxedo Fold. For this technique, you need a white paper napkin and another one in a different color to achieve that tuxedo look. Layer three unfolded napkins atop one another. The top and bottom layer should be the same color while the middle layer should be different. Lightly crease the folds and turn the napkins to a 45-degree angle to make it look like a diamond. Fold the napkins down a layer at a time. The first one should be folded to the center and the fold should be reduced an inch each to show off the different layers of color. Once you have at least three layers of different colors, flip the napkin stack back to the rectangular position and then fold it into thirds lengthwise. When you put it in the plate, make sure the alternating stripes of color are seen.

Got any techniques of your own? Share it with us!

Thursday, November 3, 2011

Folding A Paper Napkin For A Wedding Reception

Using paper napkins for your wedding may seem like an odd idea but with creativity, it is actually a cost efficient alternative to linen napkins. In this article, we'll teach you how to make creative paper napkin folds which you can set on a plate, inside a glass or in a traditional napkin ring.

First, make sure to find paper napkins that are the same size and finish as a cloth napkin. Once you have those, you're ready to bring out the artist in you. Let's start with the goblet fan.

1. Open the napkin fully and set it face down on the table. Fold it in half with the open end facing you. Crease the center of the napkin by folding it into quarters. Now, open the quarter fold.

2. Make evenly sized accordion pleats from left to right. Make sure that the crease in the center folds into an accordion fold so that it will evenly sized.

3. Hold the napkin vertically and fold it up an inch from the base. Set the folded part in a goblet or glass. Spread out the accordion pleats to form a fan.

Now, here are the instructions for a diamond fold.

1. Do the same first step we did for the goblet fan.

2. Pull up the topmost layer of the napkin diagonally and fold it outwards into half, towards the left side. Do the same with the other layers of the napkin to create a uniform, layered effect.

3. Now, hold both ends of the napkin with your hands and create a two-inch fold on both ends. Place the folds under the diagonal folds so that it will look like a paper diamond. Press it firmly in place to flatten it and set it on an empty plate.

Another cost efficient option for your wedding reception table is to use customized beverage napkins. Instead of folding napkins, what you need to do is to create a personalized design and find a reliable supplier online. Regardless of which option you choose, using paper napkins for your wedding reception is a great idea to save money on your most special day.

Do you know any paper napkin folding techniques? Share it with us!

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