Thursday, May 31, 2012

Branding You New Coffee Shop

Coffee shops have penetrated the US and were popularized by the Italians during the early 50s in the major cities like New York, Boston and San Francisco.  Ever since those days, coffee shops started sprouting like mushrooms.  Every corner in every major city has different coffee shops.  So how do you set up your own coffee shop in this day of tight competition?

custom beverage napkins
Branding is one of the most effective marketing tools that you can utilize if you’re setting up a coffee shop.  Custom beverage napkins can brand your coffee shop even if it seems insignificant at times.  Even your cups can help you brand your business.  Branding communicates your products and services to your customers.  It is how you want your customers to perceive your business.

In setting up your coffee shop, you can start with the small details.  Look for suppliers that can help you brand your brand.  Start with your cups.  These cups will determine the picture of your business in the minds of the consumers.  These cold cups and hot cups will stay with the customer for the longest time compared to your plates and utensils.  Customers that are busy and would only want to get their coffee to go would bring these cups to their workplace or to their homes.  It is also true with the custom beverage napkins, people would get 1 or 2 pcs. of these napkins and bring it with them wherever they bring their coffee cups.  So you have to be very sure of your design.   Make sure that your business name and the logo is easy to remember to create better branding. 

Branding is very important and crucial to a business success.  Creating a great brand in the minds of the customers is never always expensive.  Start with the basics.  Start with your coffee cups and quality custom beverage napkins.  

Monday, May 28, 2012

Fast And The Furious: Customer Service To The Next Level

I need it NOW.  In today’s generation, NOW is a common word.  We are now in Generation AO where people who were born between the early 2000s are mostly influenced by the age of Internet connectivity that gives them easy access to almost anything they want in just a flick of a finger.  NOW is their favorite word.  They don’t know the meaning of patience and waiting.  And if you want your business to survive in a world that is too fast, you have to be fast as well.
One way of doing it is making your service super fast without compromising anything especially the quality of your product or service.  Lets take the food industry as an example.  I am sure that you have encountered the terms food to go, takeaway delivery, to go, take out, drive thru and short stops.  These are terms that are used by different food establishments to call their fast delivery and super fast drive thru services. 
Now for them to keep up with the competition, they cant just rely on their manpower.  They need to use products that are also easy to use and quick to dispose.  This is where paper containers, plastic containers and custom beverage napkins come in.  People in the food industry can now use products such as paper cups, plates and plastic utensils.  Usage of these products is not just time efficient but it can also save on manpower costs.  There’s no need to wash dishes and utensils.  All they need to do is throw it and move to the next table.  Another benefit of using this tableware is its very competitive price.  You can buy in wholesale price to lessen your cost.
In today’s tight competition especially in the food business, you need to make your customer feel that they are the kings and queens of the business.  And taking your service to the next level is how you should do it.  You need to be fast so that you will not make your customer furious, without compromising the quality of your service.

Monday, May 21, 2012

Rise Of The Food Truck

Drive thru and food delivery are now a thing of the past.  Food truck is on the rise.  The use of paper food containers and custom beverage napkins are also becoming more and more popular.
With the current financial turmoil that had hit the continental US, people have been more creative on things that can bring them the big bucks.  And one thing that never faces recession? Food.
Americans love to eat.  One creative craze that is now prevalent in the East and West coasts is the Food Truck.  It is a food trend that is taking the usual street food to a higher level, where the ordinary becomes out of the ordinary.  Food trucks or chuckwagons have been serving the Americans since the 1800s.  After the American Civil War, these mobile caterers have been visible on major roads in Texas.  Charles Goodnight, believed to be the first food truck creator, started redesigning his truck after realizing how difficult it is to cook proper meals during cattle drives. The rest was history.
Traditionally, food trucks serve those who are always on the go and who are looking for a quality yet cheap way of dining.  That is why paper food containers, cups and beverage napkins (customized, if you want to market your food truck) are also very important in this business.  Everything should be on the go!
This business has evolved in the recent years.  They no longer cater just for people who are on the go but they are now also visible in events like weddings, parties and other special gatherings, publicly or privately.
Gourmet trucks, as some may call them, are now using the power of media and social media.  Different food trucks have been featured on big TV Networks and others already have regular shows, which features their menu and their day-to-day challenges.  With just a click away, people who want to track down their favorite gourmet trucks can now do so by using Facebook and Twitter. 
Food trucks, an old idea with a new experience!