Wednesday, September 26, 2012

How to Order Custom Beverage Napkins for Your Restaurant

Are you ready to take your restaurant into the next stage? Do you think you’re ready to start branding your restaurant? If you are, then you’re probably considering getting custom beverage napkins especially for your restaurant. These napkins are very important because every customer gets to use them every time they eat at the restaurant. Every time they use the napkin, they get to see your brand – giving their brain a chance to process and establish the restaurant’s image into their minds. So how do you get your restaurant the napkins that will benefit their future?

custom beverage napkins

1. Develop a design

First, you need to develop a design for your napkins. If you’re not that good with graphics, you may have to hire someone who can draw for you. Keep the design simple, but catchy so that the customers won’t have a hard time processing your logo. They’ll only see the logo for a few seconds so you have to make it count. The easier your logo is to look at, the easier you can brand your restaurant. Don’t forget to add your contact details in your design. Use your website or a phone number at least.

2. Choose a supplier

Now that you have a design, you need a supplier who will process your orders. You can choose to go with a printing press at the mall or find a good restaurant supplier online that can print napkins as well. Online suppliers are usually cheaper, so you might want to canvass different companies to work with.

3. Choose the type of napkins

If you have a supplier already, you can now move onto the next step – choosing the type of napkins to print on. Do you want 2-ply napkins? 3-ply? Or is 1-ply napkins good enough? Would you prefer to have eco-friendly printed napkins? Remember, if you choose eco-friendly napkins, you’ll definitely get a lot of support from eco-friendly organizations.

4. Decide on an amount

Before you start this process, you should already have an estimated guess of how many packs/napkins to print. If you’re on a trial basis, you might want to print half the amount of napkins you use in a week or two. This way, you can change after a short period of time. Otherwise, you need to have a lot of napkins printed – maybe even for a month. Your restaurant will appear inconsistent if you run out of napkins during the third week of the month.

5. Decide on the day and event to release your personalized napkins

Once you have the real, personalized napkins for your restaurant, you have to make a big deal out of it so people will notice. Offer a promo for that day. Give people discount cards. Get people interested so they’ll come to your restaurant. After this day, you shouldn't have any lapses when it comes to napkins. Have your supplier print a new set every third week of the month so your next month will be covered well before the deadline.

Thursday, September 20, 2012

Building a Coffee Shop: 10 Things You Need

Before you officially open up your coffee shop, make sure that you have these 10 things first:

paper cups

1. Paper cups – this is absolutely essential. Coffee shops always have to be prepared for customers who might have to take their coffee to go. When this happens, paper cups are the best way to go. If you’re aiming high, look for a company that can customize your cups. This way, you get to brand your coffee shop even at its early stages.

2. Paper cup jackets – if people will be taking out their coffees, there’s a chance that they won’t be able to hold it, especially if the coffee is too hot. This is why you need a selection of paper cup jackets. Just like your cups, you can get these jackets printed too. Having cup jackets allow the customer to protect themselves from getting burned while holding the cup. If you plan to satisfy customers with their to-go orders, cup jackets are a must.
custom printed cup jackets

3. Cup organizer – your kitchen has to be organized. This way, you know the sizes of your coffee and you can pick out the cup well. Choose a cup organizer that can hold the different sizes of cups.

4. Stir straws – another important coffee shop supply that you definitely need. Stir straws are essential to customers who like to add sugar and milk into their coffee. They use these flattened straws to stir their coffee. Set the stir straws in a public area where customers can just get it themselves.

5. Napkins – everyone needs napkins with their coffee. Have custom beverage napkins available for your customers in a set table, along with stir straws. Whenever they need napkins, they can just pick it out of a dispenser.

custom beverage napkins
get custom beverage napkins

6. Carrier with trays – some people are asked to go on coffee runs with many people. Obviously, they can’t hold two or more cups at one time. This is why trays were invented. Customers can now buy more than one coffee without worrying how to carry them. Have a stack of carrier trays available just in case.

7. Dispensers for coffee supplies – it can be messy if you leave stir straws and napkins without a proper dispenser. Buy a specific dispenser for these supplies and just restock them at the end of every day.

8. Mugs – if you have to-go customers, then there’s a big possibility that you’ll also have customers who’ll stay for awhile. Use mugs to serve coffee to them.

9. Cup lids – these are for to-go customers. It’s important that they don’t spill any of the coffee that they’re buying. In order to prevent any spillages, have a good set of cup lids for your paper cups. Make sure that the lids can hold tight so that they won’t easily open up or have coffee slipping through cracks.

coffee spoons

10. Spoons – sometimes the stir straws just aren’t enough. You should also have a set of spoons if one of your customers needs one for their coffee.

Wednesday, September 12, 2012

3 Marketing Strategies for Your Restaurant

Running a restaurant is just like any other business. You also have to find ways to advertise and promote your restaurant in order to make sure that you have a steady stream of customers. If no one knows about your restaurant, it might end up making not as much as you thought it would. In the end, the success of your restaurant depends on how good you are in promoting it.

custom beverage napkins
get people to recognize your brand

So, if you really want to market your restaurant, here are some ideas you can use:

Traditional Marketing

When it comes to marketing a restaurant, traditional marketing is still a good way to advertise your food and special offerings. If you have enough money, a small commercial can help you to immediately get the word out to people. Thousands of people watch television every day and a single exposure like that can already bring in a lot of benefits for your restaurant. A week-long of exposure will already give you a lot of advantage over other restaurants. Besides commercials, you can also buy advertisements from radio stations, giving you access to hundreds of listeners in your area. You can also buy tarpaulins for use in highways or buildings. For smaller scale traditional marketing, you can also put up posters in places with many people.

Online Marketing

Marketing online, on the other hand, is cheaper but allows you to reach further than you can with traditional marketing without a good budget. A good advertisement online can give you access to millions of users – around the world. But in order to do that, your marketing strategy has to be smart and consistent, otherwise, you could be attracting a market too far from your location.

Brand Your Restaurant

custom beverage napkins
custom beverage napkins

Branding is an important part of advertising a restaurant. Using custom made supplies for your restaurant allows you to give your restaurant its own name, something for them to remember, every time they see your logo. Buy custom beverage napkins or have printed cups and plates as your main restaurant supplies. If you have a good logo printed with your contact details on all of your supplies, people will notice your restaurant more.

Wednesday, September 5, 2012

The Restaurant Checklist – Supplies You Need for Your Restaurant

Are you about to open your restaurant? If you are, then you’ll need to set up the ultimate restaurant checklist to help you make sure that you’re 100% ready for the opening. Here are some important supplies you might need before you open up shop.

cups for your restaurant

Plates and Cups

Your restaurant will never work without the right plates and cups. If you’re opening up a formal restaurant, then you might want to look for some expensive plates and cups to fill your closets. On the other hand, if you’ll be selling off finger foods, you can settle for paper plates and cups instead. Just make sure that the plates and cups that you buy for your restaurant will match the type of food you’re serving.

Utensils and Napkins

Besides plates and cups, you’ll also need a lot of utensils and napkins to finish off the things your guests will use. Utensils consist of forks, knives, spoons and even dessert utensils. You need to have a good set of these (remember to maintain uniformity in all of your supplies) utensils before you open up shop. Running out of these supplies will only slow you down. It’s best to have a good amount of utensils ready. Napkins are also important. Will you be getting custom beverage napkins? Because if you are, it is important to order the napkins a few weeks before the opening date of your restaurant. Personalized napkins take some time to prepare. If you’ll be buying in bulk, it’s best to have a good amount of it way before the opening date of your restaurant.

custom beverage napkins

Kitchen Equipment and Utensils

Now that you have a good checklist of the things your guests will use, it’s time to focus on the things your staff will use.

Kitchen equipment is very important when you’re opening up a restaurant. Do you have a good stove? A good microwave? Maybe an oven? You’ll also need to buy pots, pans, knives, spatulas, chopping boards, measuring cups, aprons, oven gloves, brushes and peels – everything that your staff might need in order to prepare the food. Not only is it important that you have a complete set of kitchen equipment and utensils, but you’ll also need to be sure that the equipment you use is safe and made out of good quality. You cannot put your guests at risk. If you don’t double check the safety and quality of your equipment, you could end up putting a lot of people in harm’s way.